The UK’s only road & community safety VR event returns for a second year.

Tickets are now on sale for ICE Live 2023, which will be held in Birmingham on Wednesday, 18th October 2023, we look forward to seeing you there!

Safety education, reimagined.

FirstCar and the ICE Hub are excited to present the UK’s only conference focused on road and community safety virtual reality education. Supported by Road Safety GB, the aim of ICE Live is to increase awareness of this rapidly developing technology, improve understanding of its application in an educational setting and help attendees develop robust delivery plans to include the use of VR. Whether you are new to virtual reality or a seasoned professional, this conference has something for you.

Check out the 2022 event

Content & Format

 

The day’s content will be action-packed, with an array of high-level, respected speakers from a wide range of private and public sector backgrounds. We’re expecting to host over a dozen different speakers, who will address the audience in the main conference hall, along with exhibitors and refreshments.

We’re able to accommodate up to 250 delegates on cabaret-style 10-seater tables. This format of seating makes it easier to take notes on presentations and creates a more relaxed atmosphere for networking and discussion, which is especially useful for those attending as teams. See the booking section below for half and full table discounts.

We’ll be announcing speakers and exhibitors over the coming weeks, but in the meantime, here's a list of what you can expect to see at ICE Live 2023:

  • Developments in VR hardware

  • Pros, cons and solutions for synchronising playback

  • Using VR with younger audiences

  • Developing interventions using VR

  • How to manage risk when using VR

  • Building evaluation into your delivery structures

  • Using behaviour change theory in VR education and training

The presentations form part of a fast-moving agenda and will provide valuable insight into this rapidly evolving technology. Valuable networking opportunities will take place at registration, regular refreshment breaks and during the hot buffet-style lunch.

Ticket Prices

ICE Hub or RSGB Members

£150

Academia, Public Sector & ADIs

£175

Private Sector

£195


Full-table of 10

£1,250

Half-table of 5

£675

Three reasons to attend ICE Live.

LEARN

Our line-up of expert speakers will share their wealth of knowledge, experience and insights into the world of VR. You can expect to learn things that may be completely new, such as the benefits of spatial audio sound design. Whilst developing your existing knowledge in areas such as evaluation or intervention planning.

EXPERIENCE

You’ll get to experience demonstrations and presentations on different types of hardware, mixed reality, stereoscopic audio, branching technology and VR interactivity. You’ll also get the opportunity to watch different types of VR, including the latest Hazard Perception testing and training tools created in CGI.

NETWORK

Whether your role is strategic management, policy setting, commissioning or actually delivering VR interventions at the ground level, there will be many others in the room sharing your experiences with virtual reality. And you’ll have plenty of networking time to chat to other delegates, speakers and exhibitors.

Exhibitor Showcase

For more information about sponsorship or exhibiting, please download our media pack by clicking here.

FirstCar has been a trusted partner of road safety professionals since 2004, when our first magazine for young drivers was published. Since then, FirstCar have expanded to provide award-winning road safety education for almost all road users – from cyclists to horse riders, older drivers to motorcyclists. FirstCar are proud to have co-produced the UK’s first road safety VR film and many more since.

Road Safety GB is a highly respected road safety organisation with members from local authorities, fire and rescue, police forces, road safety partnerships and businesses. Road Safety GB organises the National Road Safety Conference, runs training courses via the Road Safety GB Academy and manages the Road Safety Knowledge Centre.

HCC Solicitors is an award-winning serious injury law firm with offices in Manchester, London and Birmingham. The firm specialises in representing people who have sustained major trauma injuries.

Leicestershire Fire & Rescue Service deliver educational road safety messages, through the medium of 360-degree VR films, to vulnerable road users. To improve road safety and reduce vehicle collisions involving young drivers, the service has invested significantly in this area, including the innovative Hazard Express VR van, which you can experience yourself.

Servicing the police, fire & rescue and military with our immersive training kits, RedboxVR are the leading virtual reality solutions company. Continuing research into the latest technological advances in virtual and augmented reality allow us to provide the ultimate immersive learning experience. We service clients throughout the UK, Europe and worldwide.

 
 

Key info

Where?

Tally Ho Conference Centre
Pershore Road
Edgbaston
Birmingham
B5 7RN

When?

Wednesday 18th October 2023
0930-1600 (approx.)
Registration from 0830

Got a question?

Please don’t hesitate to contact us using the form, phone or email address below.

james@firstcar.co.uk
0203 468 1339